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Our mission

Vibi & Co. is a circular movement founded out of love for fashion and a means to empower women through smart consumption.

A note from the Founder

If there is one thing that has been consistent about me throughout my entire life, it’s my love for fashion and style. Growing up I spent countless hours watching runway shows and Jeanie Beker interviews on Fashion Television, recreating iconic looks worn by South Asian actresses and thoughtfully styling contemporary outfits for my everyday.

In 2015, I left my life behind in Toronto and moved to New York to attend fashion school, and that’s when I learned about the power of a killer outfit: it can open doors for you, spark exciting introductions, and give you the confidence you need, even when you are a broke fashion student suffering from imposter syndrome.

While studying Fashion Business Management at Fashion Institute of Technology, working in fashion production and as a freelance stylist, I witnessed firsthand the illusive effects of the industry on a global scale. From the impacts of overproduction on our planet, to the untapped potential for inclusivity and authentic representation, and personally facing the realities behind access to luxury, I want to redefine our relationship and experience with fashion consumption.

Coming back to my roots and drawing on my lived experiences, I founded Vibi & Co.

A platform intended for mindful, smart consumption while making the unaffordable, affordable and the in accessible luxury readily available.